Does that mean that if you attend to accessibility issues you will have 20% more customers? Well, no. It may surprise you to learn that around 20% of the population has a disability or a functional limitation that affects their daily lives in terms of the things they have difficulty doing, or cannot do. The market segmentĪs a small business or a startup, you know that the number one priority is customers.
This guide is intended as an aid to help you make a plan for getting started. We have also included supplemental guidance on what to do if one of your customers approaches you with a concern or complaint. Subsequent steps can broaden your approach to accessibility throughout your organization, in terms of the products you build and/or the services you deliver. The first steps involve making your customer facing Information and Communications Technology (ICT), marketing, and customer support mechanisms accessible. To make it easier, we have done the work of polling the experts, and we have created this guide to help in making initial decisions.īeing more accessible is a strategy you can adopt. There are many potential paths to choose from. There are academic and non-profit organizations that have been working in this field for decades. There are hundreds of consultants out there. There are thousands of websites out there. If you’re new to the concept of accessibility it may seem daunting.
It’s much easier and cheaper to work accessibility in from the beginning than it is to retrofit later on as your customer base and your business grows. In this guide, we show how making a start with accessibility doesn’t cost much, and doesn’t take much time. If you’re an owner of an established small business, accessibility may seem like something that would be ‘nice to do’, but you anticipate that the time and money needed would be prohibitive. If you’re at a startup company, accessibility may be just one of a long line of things that you might consider, but it may seem hard to attend to when there are so many other competing priorities. Introduction and background Why start with an accessibility plan?
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